Product Profile

 INTRODUCTION

Today, I am going to form a mind map of what I want to happen in my documentary. The importance of planning in the decision making process of creating a documentary is going to be essential to the success of my products. By doing a mind map, I hope to become clearer about the content that I will investigate and how I will use media language. Through undertaking a creative task, this will allow me to clear up my mind and develop a consistent focus.  

 

Upon peer feedback from class discussion, I am going to redraft my mind map to include more details about shots and editing.

TASK 2: INCREASED DETAIL PLAN

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- Titles: Sasha Haxell Investigates: Generation Gap

- MUSIC: Feel It Still by Portugal. The Man

- Tracking shot

- Sasha introduces with a look at examples of how young people, despite stereotypes, are engaged politically and influence politics

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- Cut to wide shots of Lakeside

- MUSIC: EARFQUAKE by Tyler The Creator

- Sasha through voiceover introduces the mise-en-scene of Thurrock

- Around Lakeside (Broadwalk / The Quay) Sasha establishes how YOUNG PEOPLE engage with politics to contrast with OLDER PEOPLE LATER

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- Cut to street

- Natural SFX

- We introduce and position the audience with POLITICS enthusiast and her parent to begin to introduce the political differences between young and old people.

- Use OTS shot when filming answers to questions

AFTER 3 MINUTES ... STOP!!!!!!!!

NEA Planning Part 2: My Gallery

 FIRST TASK

I chose the documentary brief. I am required to produce a 3 minute documentary and a promotional website. 

I need to include a range of camera shots and editing techniques. I need to include a soundtrack, at least two people from different social groups and settings. I also need to include graphics / titles for my show.

The website needs original shots and video as well as working links and typography that links to the graphics of my show.

Based on my survey- my documentary needs to appeal to 16-24 year old female demographic since the majority of respondents that showed interest were female. I need to make a product that is in depth and analytical of the issues, ensuring audience satisfaction. 

SECOND TASK

In this task I'll explore different types of images, fonts and colours to use in my documentary.  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this factual programming themed photo gallery I will also be exploring creative ways of how to present my work. This will help me with visuals and graphics in my product.

THIRD TASK

 The below task demonstrated how documentaries used bold colours, bold sans serif font and medium shots to convey emotion and importance, as well as settings that reflect social realism. As a BBC3 product, I will use a pink and black colour scheme and display similar fonts and shots in order to reflect conventions of documentaries. The prupose of the opening of a documentary is to establish the journey of the narrator so I will be applying Todrov's Narratology through the use of dialogue and music in order to establish essential introductory elements.

NEA Planning Task 1- My Audience

 Today I will sign up to Surveymonkey and create a survey to generate an understanding about my audience's political beliefs, views on parents and their documentary expectations.

 

MY SURVEY:

Note: There was 42 responses but SurveyMonkey only allowed me to see the first 40 for free.

 

Task 2 and Task 3

 

 

 

 

 

 

Task 4

My survey was useful because it allowed me to understand what the young adult demographic are looking for, contentwise and style, when it comes to documentaries. I have used this survey to identify the political interests and current affairs that are the most interesting for my assigned demographic so I can create a product that caters for them. This allows me to define my target audience because it allows me to get to grips with the psychographics and interests of my audience. My survey responses surprised me because whilst I was expecting my final product to be light hearted and quick in terms of pace and style, I'm going to rethink this to allow a more investigate approach and in depth style. My house style for my website is going to be reflective of the BBC3 layout and follow conventions of other BBC3 documentaries aimed at the same demographic- so I didn't worry too much about this in my survey. However, it has inspired me to use a more formal, sans serif font and colour scheme in my promotional material.

Task 5 - DEFINE YOUR AUDIENCE

Within keeping to my brief, my target audience will be a socially-conscious, 16–25 (teen / young adults), middle to upmarket demographic. So, even though they fall on the C2DE socioeconomic demographic, these will be parents of C1/B members of society. My documentary will mostly be aimed at females who are socially conscious and have interests in current affairs / the world around them. This will be aimed at reformers who want to make political change. In addition, I will be targeting explorers. The journey of my documentary will be trying to understand the generation gap between parents and kids on a variety of issues within the news, as well as trying to establish why such a gap exists. This will appeal to explorers who are interested in trying to understand the reasoning behind the difference in political opinions between the ages.