My Website

 MY WEBSITE

https://abrigden17.wixsite.com/sashainvestigates

 

Intertextuality: 

Part of my plan was to make my website reflect the codes and conventions of other BBC3 programmes which I did through a variety of linguistic and semiotic codes. For example, I used bold white sans serif font and a pink & black colour scheme to reflect conventions of BBC3 and BBC IPlayer. The majority of my images were medium shots with either a main single focus or two or three equal points of focus. This is reflective of the style of Reggie Yates & Stacey Dooley as well as Louis Theroux, whom despite not being a BBC3 figurehead is popular within BBC3's demographic.

For the episode entitled Should Exams Be Cancelled, I wanted to clearly differentiate between this and the episode entitled Coronavirus On The Youth. Therefore, in my photography, I wanted to focus on Coronavirus for the latter episode and coming of age for the former. It was my intention to make intertextual references to The Breakfast Club in order to achieve this goal. Unfortunately, only one cast member was able to attend due to Coronavirus travel restrictions meaning I had to adapt and instead create an original image. See below for comparison:

 

In order to keep up with the exam theme, I would have provided materials such as past papers and textbooks as props to suit the mise-en-scene of the school environment as evident in the above picture, whch is visible on my website.

Finally, I linked my season finale promotion shot, concerning school proms, to BBC3 romcom Gavin and Stacey by referencing wrtier and star James Corden who made an infamous set of comments regarding proms during the promotion of his Netflix musical The Prom. By referencing James Corden, it was my intention that this product could capitalise of the success of other BBC3 shows and generate enough "buzz" subsequently to gain viewership of the entire series

Components of media theoretical framework

The website has a variety of shots and angles. I've mostly focused on mixed shots that enables the audience to emotively connect to the focus of my documentary. This provides the foundation of the core narrative of each episode. In turn, this promotes the documentary as the audience already develops an emotional connection to the main focus of my characters. The variety of representations ensure a socially conscious audience. 

 

It was my intention to include greater racial representation, including an episode specifically on BLM and the impact of this on BBC3's demographic. I was unable to do so as the date I had scheduled (9th December 2020), I was self isolating. Therefore, for the episodes entitled "Is Britain Still Racist?" and "Is Prom Outdated?" I was able to recycle some photography I had previously completed (for planning tasks and as favours to my friends) in order to satisfy the requirements of my brief. In spite of this, I feel my online product has been enhanced as a result of these modifications as my product now has greater appeal to a female demographic (which was the demographic of most of my respondents in my audience survey research) and has deeper connections to social issues of young people than I had initially planned.

Middle to upmarket audiences will feel represented through the use of mise-en-scene in my photography. The smart-casual dress code present in all my shots will reflect the stereotypes surrounding what this audience usually wear. In addition, the mise-en-scene of home and school provide a sense of realism of what most students are familiar with. In spite of this, the landscape of Orsett Hall in "Is Prom Outdated" was perfect for capturing a postmodern sense of idealisation and fantasy about the perfections of prom. The use of the facemask costume was essential to the episode "How does Coronavirus challenge the Youth?" for immediately illustrating one way in which Coronavirus restrictions have challenged the every day lives of young people.

Convergence (And Institutions)

•  The slogan of the show Keep On Investigating is present as an annotation on my storyboard, on my audio / visual trailer and written in text on my website
• A link to my website is annotated on my storyboard
• My audio visual trailer makes reference to the BBC3 platform where all episodes would be available to drop
• My website contains social media links at the footer to FaceBook, Twitter, Instagram, YouTube and BBC IPlayer
  

 

Audio Visual:

CLICK HERE TO VIEW MY AUDIO VISUAL MATERIAL

My intention was to create a trailer that would establish a connection between the host and the audience, since the documentary programme as a series is very host focused, as it invites the audience to pursue themselves right into social issues of the day. This was deliberately reflected within the red screen (designed to reflect both green screens and the colour scheme of the BBC3 logo) which is notoriously associated with production. I reflected conventions of BBC trailers such as upbeat music ("Feel It Still by Portugal. The Man) and the voiceover to show awareness of institutions.

Statement Of Intent

 Centre Number: 16706

Centre Name: Harris Academy Chafford Hundred

Candidate Name: Archie Brigden

Candidate Number: 4029

 

How do you intend to use the four areas of the media theoretical framework to communicate meaning  and meet the requirements of your chosen brief? (approx. 400 words) 

 

PRODUCT 1

I intend to create the opening three minutes for the first episode of a documentary series called Sasha Haxell Investigates. My brief specifies that I need to appeal to a middle to upmarket, socially conscious demographic for 16-25 year olds which I will do by including a range of representations of differing age demographics, whilst heavily promoting and encouraging the younger perspective. My main location will be The Quay at Lakeside which will appeal to my demographic by providing informative escapism. Lakeside is industrious and simultaneously natural so it can both reflect the commercial lifestyle of my consumer audience whilst providing relief from this. I will use natural lighting to reflect social realism which will reflect prior knowledge of social issues for a socially conscious audience. A variety of camera angles will ensure that this is still a captivating product for audiences to look at. The clientele of Sasha Haxell Investigates is BBC Three, so Sasha Haxell Investigates should fulfil the values of the BBC to “Inform, Educate and Entertain”. Through a combination of diegetic sound, ie dialogue, and a non-diegetic pop music soundtrack, my documentary will inform and educate people about the attitudes of young people to politics in an entertaining and up-beat way. The institutional BBC logo will be at the bottom of one of my shots to show intertextuality to my clientele.

 

PRODUCT 2

The website is also essential in ensuring my product appeals to a socially conscious, middle to upmarket demographic of 16-25. In order to reflect that this is a BBC Three Product, I will make sure my house style uses the pink and black colour scheme as well as the bold white sans serif font for text. I will include a variety of shots in order to promote different episodes of my product but these will primarily be medium / head and shoulders shot in order to establish the narratology of each episode, thus keeping with the ideas of Todrov. In order to reflect a socially conscious demographic, my website will include demographics of different age groups (I have included teenagers and adults), genders (male and female models) and races (one of my models has an Asian background). Including a variety of backgrounds will enhance my product for the explorer demographic since there will be differing perspectives that are analysed. In order to ensure that 16-25 year olds find my website appealing, I will try and use media language like camerawork to create intertextual references.

 

 CONVERGENCE:

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

My product will be digitally convergent in a variety of ways. My website will include links to BBC IPlayer where consumers would be able to stream all BBC3 products, including Sasha Haxell Investigates. There will be elements visible on both my product and website to encourage participation and further investment into my product. There is a hashtag (#SASHA) to encourage the Jenkins perspective of active audiences- which is possible due to the participatory nature of social media. It is available at the bottom of my website and within the opening shots of my product. The link to my website will also be available in my main product. Furthermore, to ensure convergence is clear my product will contain a link to my website as running text near the start of the broadcast.