Instituion Research

In this task, I intend to research the BBC, who are the clientelle of the documentary and website I choose to make. I will look at the products they make and how BBC3 has changed since becoming almost exclusively online only. I'll also be looking into the ethos of the company and seeing how this is encorporated into their products. I'll also see how company values are reflected in BBC3 productions- one prior to the decision to make BBC3 fully online and one after. This will help generate ideas for my website and documentary that are appropiate for my clientelle. By doing this, I will be better able to produce a media text that follows and reflects the ideologies, ethos and values of the company as well as maintaining their style.

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BBC PROFILE

KEY SOURCE: politics- bbc article

NAME: BBC

CONTENT: Audio, Audio-Visual, Online
They emerged as a radio show (2LO) in 1922
TV begun in 1936 and they were first to provide a HD broadcast service

TYPE OF COMPANY
Independent, Public Service Broadcaster institution
Cross Media
NO COMMERCIALS whatsoever. They only self-promote between shows

SISTER COMPANIES: BBC Radio 1, BBC1, BBC2, BBC4, BBC World Service, S4C, BBC Alba, BBC 1Xtra, BBC Radio 2, Asian Network

METHOD OF REVENUE: TV License

COST: £157.50

This graph shows just how reliant the BBC is on the license fee for income

Below is a relevant excerpt from a BBC News report on the BBC Annual Report looking at expenditure and revenue:

PLEASE NOTE: The distribution of £12.54 to TV, radio and online has been changed at April 2020, 10 months after this report.
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PROFILE BBC3
Launched 9th Feburary 2003 as a TV channel
Online launch: 16th Feburary 2016

The remit of BBC Three was to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. The channel's target audience is 16–34-year-olds

Nowadays, this is what they look for when comissioning shows:

 KEY POINTS: Bold titles, NOTABLE IMAGERY, Young perspective, mostly under 25 cast, "snackable content", try to find witty and charming casting.

ETHOS, VALUES AND MISSION STATEMENT (Applied to BBC3 in Italics)

5 public purposes of the BBC
1- Show the most creative, highest quality and distinctive output and services
2- Provide impartial news and information to help people engage with and understand the world around them
The website doubles as a news service that because it's under the BBC rules, does not take a political bias.Before it was online only, this was via 60 seconds.
3- Support learning for people of all ages
BBC3 documentaries target the young but are accessible to a wide variety of audiences- as targeted by the fact content is still broadcast on 
4- Reflect, represent and serve the diverse communities of all the UK's regions and in doing so, support the creative economy across the UK
A wide variety of races and sexualities are highlighted in BBC3's programming. Content such as Muzlamic, Queer Britain, Rupaul's Drag Race UK and Stacey Dooley Investigates look at a diverse array of people that the mainstream tend to ignore.
5- Reflect the UK and it's culture.
All BBC3 shows place an emphasis on reflecting the culture of the whole of the UK- not just the South East.

BBC SLOGAN:

INFORM, EDUCATE AND ENTERTAIN

Johnny Vaughan, Dermot O'Leary and Johnny Vegas feature in the first ever 10 minutes of BBC3.
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CONCLUSION
In conclusion, I have learnt about the ethos, values and style of BBC3 documentaries. I will therefore try to make how I tell the story of the generation gap between the youth and the elderly as innovative as possible and focus it on the perspective of the youth. It needs to be innovative and reflect a wide range of cultures as much as possible (hopefully this will be attainable if Lockdown measures are lifted when filming starts). I will therefore ensure technology is an aspect I lean into on the documentary. I intend to focus on technology for the website where "snappable content" is needed since it could work as a short clip within itself and within the wider context of the documentary.